All we need is freedom
Everything starts with freedom. With the simple promise of not having to follow the beaten path, instead creating one for ourselves. Freedom is our biggest inspiration. Freedom is what turns our life into an adventure and allows us to unearth new cultures, colours and patterns. It allows us to see the sun in different sizes, use sign language to communicate, and understand that laughter is the truest universal language. Accepting of what makes us different, freedom is what brings us together. Freedom inspires us on a daily basis, to create and improve a useful and practical towel, our beloved Futah. The ideal companion for any trip, be it to the nearest sandy beaches or the remotest desert island. When we have that freedom, nothing else matters.